The Opportunities and Barriers of User Profiling in the Public Sector

Like the private sector, the public sector makes more and more use of user profiling to personalize the electronic services that are being offered to citizens. User profiling offers great opportunities to make communication more effective and efficient, to infer and predict citizens' behavior and to even influence behavior. However, some drawbacks must be considered. Important differences between the private and public sector hinder the full employment of user profiling for governments and some general user profiling obstacles, such as access, trust, control and privacy have to be overcome to make fruitful use of user profiling.

[1]  Johannes A.G.M..  The deepening Divide: Inequality in the information society. , 2005 .

[2]  Karl Rihaczek,et al.  1. WHAT IS DATA MINING? , 2019, Data Mining for the Social Sciences.

[3]  Donna L. Hoffman,et al.  Building consumer trust online , 1999, CACM.

[4]  J. Horrigan,et al.  Trust and privacy online: Why Americans want to rewrite the rules , 2000 .

[5]  Nicole Loorbach,et al.  Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling. , 2005 .

[6]  Detmar W. Straub,et al.  Trust and TAM in Online Shopping: An Integrated Model , 2003, MIS Q..

[7]  Clare-Marie Karat,et al.  User Attitudes Regarding a User-Adaptive eCommerce Web Site , 2003, User Modeling and User-Adapted Interaction.

[8]  Rachel Silcock.  What is E-government , 2001 .

[9]  Udi Manber,et al.  Experience with personalization of Yahoo! , 2000, CACM.

[10]  Ian Witten,et al.  Data Mining , 2000 .

[11]  Katrin Schatz Byford,et al.  Privacy in Cyberspace: Constructing a Model of Privacy for the Electronic Communications Environment , 1998 .

[12]  Chen Wang,et al.  Consumer privacy concerns about Internet marketing , 1998, CACM.

[13]  Paul A. Pavlou,et al.  Encouraging Citizen Adoption of eGovernment by Building Trust , 2002, Electron. Mark..

[14]  T. Dahlberg,et al.  Trust enhanced technology acceptance model - consumer acceptance of mobile payment solutions , 2003 .

[15]  Antonella De Angeli,et al.  Personalisation and Trust: A Reciprocal Relationship? , 2004, Designing Personalized User Experiences in eCommerce.

[16]  Monica Bonett.  Personalization of Web Services: Opportunities and Challenges , 2001 .

[17]  Lorrie Faith Cranor,et al.  'I didn't buy it for myself' privacy and ecommerce personalization , 2003, WPES '03.

[18]  Alfred Kobsa,et al.  Impacts of User Privacy Preferences on Personalized Systems , 2004, Designing Personalized User Experiences in eCommerce.