Gamification towards sustainable mobile application

Gamification is not a newly emerging concept. Perhaps, it is a new term to some people. Gamification is a powerful new strategy to influence and motivate groups of people. It applies game mechanics to non-game activities to change the user's behavior of an application. It improves the engagement of user by keeping score of points earned through various activities on the application. The recent gamified websites or a related service such as Foursquare is a location-based application that pinpoints where you are and your activities. Users of the Foursquare can “check in” to various locations on their mobile phones and gain incentives like badges or deals. Gamification is utilised as a mean to build up user loyalty, and not so much to gain their long-term engagement. This article discusses how the gamification can help to drive the sustainability after a mobile application has been delivered and is in use. It is important to make mobile application continuously visible and sustainable if the concept of gamification has been used correctly. The more users can gain from the virtual and tangible rewards of using our application, the more we can be rewarded from our users. It also discusses how adding a “game layer” has improved the basic functions in society like educating people to become more responsible and helpful and use badges as virtual reward to users who contribute photos. Interactive mobile application designed to change the way of people report road accident cases with applying a simplicity and convenience principles. For instance, user just needs to snap photo and touch on screen to report a road accident case.

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