Real-Time SDP Personalization in a Multi-Device Environment

The creation of new service revenue streams supported by consistent user experiences is one of the topics for the future service layer. Personalization over real-time decision enablement is one important option to explore for new business models. The paper introduces a novel personalization communication control mechanism across services, devices and platforms realizing realtime decision enablement for an IMS-based SDP environment, accompanied with marketing, standards and detailed technology studies.