The Impact of Lottery Incentives on Student Survey Response Rates

Lottery incentives are widely used by institutional researchers despite a lack of research documenting the effectiveness of postpaid incentives in general and lottery incentives in particular. A controlled experiment tested the effects of lottery incentives using a prospective college applicant Web survey, with e-mails sent to more than 9,000 high school students. The impact of the level of lottery incentive on response rates and response bias is discussed.

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