India's image as a tourist destination — a perspective of foreign tourists

Abstract The study was conducted with the purpose of determining pre- and post-trip perceptions of foreign tourists about India as a tourist destination. The sample numbered 152. A gap analysis between expectations and satisfaction levels was used to identify strengths and weaknesses of India's tourism-related image dimensions so that necessary efforts can be made to ensure that tourists’ expectations are met. It was observed that India is rated highly for its rich art forms and cultural heritage. However, irritants like cheating, begging, unhygienic conditions, lack of safety dampen the spirits of tourists. India can be positioned on the world map only after these hygiene factors are improved along with other motivators.