The University Users' Individualized Information Demand and Knowledge Service

In the 21(st) century,the universities' individuality education causes the university users' formerly collective information demand changed to the individualized information demand.The traditional information service mode is difficult to meet the individualized information demand which expands day by day.This paper has analyzed the characteristic of individualized information demand.By the reference of knowledge service theory of Professor Zhang and the comparisons with information service,the paper has explained that the knowledge service is a kind of initiative individualized service and pointed out the important things about carrying out the knowledge service in universities'library.