User‐centred design for sustainable behaviour

Traditional eco‐design has a strong focus on the supply side. Even when focusing on the use phase of products, it still impacts directly under the control of the manufacturer dominate. However, the way users interact with a product may strongly influence the environmental impact of a product. Designers can try to influence this behaviour through the products they design. Several strategies have been proposed in the literature, such as eco‐feedback and scripting. Existing literature in this field has its limitations. Publications either focus on a single strategy, or do not take a design perspective, or lack empirical data. This paper will present a typology of the different strategies available to designers. This typology will be illustrated with examples and experiments related to two sustainability problems, namely littering behaviour and energy using products. Furthermore, a methodology will be presented for applying these strategies. This will be demonstrated in a case study on an energy meter.

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