ACCEPTABILITY OF IN-VEHICLE INTELLIGENT TRANSPORT SYSTEMS TO VICTORIAN CAR DRIVERS

This report describes the outcomes of a study commissioned by the RACV to assess the acceptability to a sample of Victorian car drivers, varying in age from 18 to 83 years, of seven in-vehicle ITS technologies: forward collision warning; intelligent speed adaptation; emergency notification ("Mayday") system; electronic licence; alcohol interlock; fatigue monitoring; and lane departure warning. Overall, the alcohol interlock was predicted to lead to the greatest reduction in crash numbers and costs, followed by the electronic licence and intelligent speed adaptation. Paradoxically, the systems with the greatest potential safety benefit were perceived as being least acceptable to the focus group participants. Recommendations are made for increasing the acceptability to drivers of ITS technologies with significant potential to reduce road trauma in Victoria. The report concludes with recommendations for further research. (a)

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