Low-Price Guarantees in a Dual Channel of Distribution

In a dual channel, the manufacturer's low-price guarantee facilitates price discrimination and channel coordination and the manufacturer may choose price-beating, price-matching, or no guarantee.

[1]  Yuxin Chen,et al.  Research NoteManaging e-Marketplace: A Strategic Analysis of Nonprice Advertising , 2006 .

[2]  Morten Hviid,et al.  Hassle Costs: The Achilles' Heel of Price‐Matching Guarantees* , 1999 .

[3]  K. Corts,et al.  On the robustness of the argument that price-matching is anti-competitive , 1995 .

[4]  Z. John Zhang,et al.  Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees , 2001 .

[5]  Arcan Nalca.  Price-matching guarantees in dual channels , 2017 .

[6]  K. Corts,et al.  On the competitive effects of price-matching policies , 1997 .

[7]  Joydeep Srivastava,et al.  An Experimental and Theoretical Analysis of Price-Matching Refund Policies , 2000 .

[8]  G. Shaffer,et al.  Optimal low-price guarantees with anchoring , 2012 .

[9]  Anne T. Coughlan,et al.  Research Note - Price-Matching Guarantees, Retail Competition, and Product-Line Assortment , 2009, Mark. Sci..

[10]  Nanda Kumar,et al.  Price-Matching Guarantees with Endogenous Consumer Search , 2016, Manag. Sci..

[11]  Eunkyu Lee,et al.  Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures , 2011, Mark. Sci..

[12]  D. Sappington,et al.  The Bright Side of Supplier Encroachment , 2007 .

[13]  Z. John Zhang,et al.  Price-Matching Policy and the Principle of Minimum Differentiation , 1995 .

[14]  Sridhar Moorthy,et al.  Price-Matching Guarantees , 2006 .

[15]  Kinshuk Jerath,et al.  Store within a Store , 2010 .

[16]  Nanda Kumar,et al.  On manufacturers complementing the traditional retail channel with a direct online channel , 2006 .

[17]  Jayashankar M. Swaminathan,et al.  Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel , 2006 .

[18]  Zhiqi Chen,et al.  How Low Is a Guaranteed-Lowest-Price? , 1995 .