휴대인터넷(WiBro) 사용자의 특성에 따른 콘텐츠 선호 유형에 관한 연구

This study is to investigate what type of Wibro service contents are preferred by mobile internet service users. Especially, this study examines the recognition is differed by characteristics of Wibro service users, service users' characteristics and service using characteristics. To accomplish these research purposes, this study defined characteristics of Wibro service users (gender, age, job) and Wibro service using characteristics (place, time) based on the review of past mobile internet service related studies. And then, this study performed not only questionnaire survey on latent Wibro service users but also various statistical analyses.