Determining e-commerce adoption level by SMEs in Indonesia based on customer-oriented benefits

Small and Medium Enterprises (SMEs) in Indonesia need to enhance their ability to face a global market. E-commerce provides potential benefits for SMEs. This study proposed a number of Indonesian SMEs' e-commerce adoption levels and their ranks based on customer-oriented benefits. The levels and ranks are determined based k-means clustering. Analysis result shows that Indonesian SMEs can be classified into four levels of e-commerce adoption based on customer-oriented benefits. The result of this study will be used as a metric in Indonesian SMEs' e-commerce adoption framework.

[1]  Frank Klawonn,et al.  Fuzzy clustering: More than just fuzzification , 2015, Fuzzy Sets Syst..

[2]  Arif Djunaidy,et al.  Development of a conceptual model of E-commerce adoption for SMEs in Indonesia , 2013, 2013 International Conference on Information Technology and Electrical Engineering (ICITEE).

[3]  S. Mann.  Research Methods for Business: A Skill-Building Approach , 2013 .

[4]  Nishu Sharma,et al.  A Comparative Study Of Data Clustering Techniques , 2013 .

[5]  Sanjay Kumar Dubey,et al.  Comparative Analysis of K-Means and Fuzzy C- Means Algorithms , 2013 .

[6]  Duwi Priyatno.  Belajar cepat olah data statistik dengan SPSS , 2012 .

[7]  Rajesri Govindaraju,et al.  E-commerce adoption by Indonesian small, medium, and micro enterprises (SMMEs): Analysis of goals and barriers , 2011, 2011 IEEE 3rd International Conference on Communication Software and Networks.

[8]  Asean,et al.  Directory of outstanding ASEAN SMEs 2011 , 2011 .

[9]  M. Zakaria,et al.  B2B e-commerce progression using stage model in Malaysian SME , 2011 .

[10]  Guy Fitzgerald,et al.  A multidimensional framework for SME e-business progression , 2005, J. Enterp. Inf. Manag..

[11]  Nabeel Al,et al.  Electronic commerce in small to medium-sized enterprises: frameworks, issues and implications , 2003 .

[12]  S. Subba Rao,et al.  Electronic commerce development in small and medium sized enterprises: A stage model and its implications , 2003, Bus. Process. Manag. J..

[13]  Adi Prananto,et al.  A Study of the Progression of E-Business Maturity in Australian SMEs: Some Evidence of the Applicability of the Stages of Growth for E-Business Model , 2003, PACIS.

[14]  Anas N. Al-Rabadi,et al.  A comparison of modified reconstructability analysis and Ashenhurst‐Curtis decomposition of Boolean functions , 2004 .