How to Price: A Guide to Pricing Techniques and Yield Management

1. Introduction to pricing techniques 2. Demand and cost 3. Basic pricing techniques 4. Bundling and tying 5. Multipart tariff 6. Peak-load pricing 7. Advance booking 8. Refund strategies 9. Overbooking 10. Quality, loyalty, auctions, and advertising 11. Tariff-choice biases and warranties 12. Instructor and solution manual.