The Acceptance of NFC Smart Posters in Tourism

With the introduction of permeating devices, NFC is seen as a technique, which facilitates and enhances short-range connections. Smart posters are a new business invention utilising NFC and are perceived to be very user-friendly, as they provide the user with digitalised information without a significant amount of user interaction. Although research has been conducted in the field of NFC development and the technology’s benefits and values, relatively little research has been carried out to understand what lies behind travellers’ behavioural intention to use NFC smart posters. Thus, this study explores the various factors influencing consumer acceptance of NFC smart posters by applying the Unified Theory of Acceptance and Use of Technology model. The results indicate that not only Perceived Performance Expectancy and Perceived Quality have a strong positive impact on Behavioural Intention to use NFC smart posters, but Social Influence and Perceived Effort Expectancy also have a positive effect on the acceptance of such posters.

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