Preface. Part I: The Changing Competitive Environment. 1. New Areas in Agricultural and Food Marketing: K.G. Grunert, et al. 2. Competing for the Future in the Agricultural and Food Channel B. Wierenga. 3. Marketing Analysis for Agricultural Development: Suggestions for a New Research Agenda W.G. Janssen, A. van Tilburg. 4. Impact of Changing Pig Welfare Preferences on the Economics of Pork Production-Marketing Chains M. den Ouden, et al. Part II: Evolution in Channels and Institutions. 5. Evolution of Agricultural Marketing Institutions, a Channel Approach M.T.G. Meulenberg. 6. The Impact of Changes in the Power and Information Balance Upon the Quality of Supplier-Reseller Relationships in Food Marketing Channels G.H. van Bruggen, L.P. Bucklin. 7. Hedging Risk in Agricultural Futures Markets J.M.E. Pennings, M.T.G. Meulenberg. Part III: Dynamics in Consumer Behavior. 8. Dynamics in Consumer Behavior with Respect to Agricultural and Food Products J.-B.E.M. Steenkamp. 9. The Identification of Sensory Dimensions of Food Products from Scanner Data Using the STUNMIX Methodology M. Wedel. 10. Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands H.C.M. van Trijp, et al. 11. Means-end Chain Theory and Laddering in Agricultural Marketing Research A. Audenaert, J.-B.E.M. Steenkamp. 12. Consumer Search and Surplus in Markets with Differentiated Food Products A. Bocker. 13. Testing for the Intertemporal Separability Hypothesis on Italian Food Demand J.A. Molina, F. Rosa.14. Analysis of Changes in Portuguese Meat Consumption: M.M. Barreira, M.F. Duarte. 15. A Test for Differences in Food Demand Among European Consumers. A Dynamic Approach A.M. Angulo, et al. About the Contributors. Subject Index. Author Index. List of Sponsors.