Corporate real estate management stratgies in Dutch higher education
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Purpose
This paper aims to explore the management approaches concerned with the
process of aligning Corporate Real Estate (CRE) with organizational goals on a strategic
level and regarding day-to-day operating activities in higher education institutes.
Methodology/approach – The paper first outlines theoretical issues of CRE alignment
processes in general. It then presents the findings from 13 interviews with CRE managers
who are responsible for the accommodation of Dutch Universities of Applied Sciences.
Findings
The review of CRE theory shows three key CRE alignment process activities and
six management approaches. The empirical study shows how these approaches can be used to
distinct two opposite strategies for CRE alignment processes: a control-oriented strategy and
an involvement-oriented strategy.
Originality/value
The managerial decision-making regarding space issues and its
effects on students and staff in higher education is an underexposed topic in CRE
research. There is still limited understanding of how to optimally align school buildings
to education. The current study combines insights from other disciplines such as ITalignment
with insights from CREM theory. Furthermore it sheds light on several
management approaches and on the use of these approaches for CRE alignment
strategies in the field of higher education. The findings might be applicable in other
sectors as well.