Toward an Understanding of Internet Adoption at the Marketing/Entrepreneurship Interface
暂无分享,去创建一个
[1] F. Buttle,et al. Business-to-Business Relationships , 1996 .
[2] E. Hansen. Entrepreneurial Networks and New Organization Growth , 1995 .
[3] Rashi Glazer. Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset , 1991 .
[4] M. Carrington,et al. The banking revolution : salvation or slaughter? : how technology is creating winners and losers , 1997 .
[5] E. Hirschman. Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria , 1986 .
[6] A. de Metz. Developing top managers. , 1983, Nursing times.
[7] Joseph Heinen,et al. Internet marketing practices , 1996, Inf. Manag. Comput. Secur..
[8] Robert C. Blattberg,et al. Interactive Marketing: Exploiting the Age of Addressability , 1991 .
[9] Gerald E. Hills,et al. Research at the Marketing/Entrepreneurship Interface , 2004 .
[10] H. Raghav Rao,et al. Marketing and the Internet , 1998, CACM.
[11] M. J. Wolf,et al. Relationship marketing: positioning for the future. , 1990, The Journal of business strategy.
[12] Pauric McGowan,et al. Developing competencies in the entrepreneurial small firm for use of the Internet in the management of customer relationships , 2001 .
[13] Robert Blackburn,et al. Networks and Small Firms: Constructs, Methodological Strategies and Some Findings , 1993 .
[14] Mark Durkin,et al. Reflections on bank–customer interactions in the new millennium , 2000 .
[15] S. Hunt,et al. The Commitment-Trust Theory of Relationship Marketing , 1994 .
[16] P. Evans,et al. Strategy and the new economics of information. , 1997, Harvard business review.
[17] G. Long,et al. Marketing skills: Critical issues in marketing education and training , 1990 .
[18] Renata Tesch,et al. Qualitative research : analysis types and software tools , 1990 .
[19] D. M. Gardner. Exploring the marketing/entrepreneurship interface , 1990 .
[20] B. Johannisson. Network Strategies: Management Technology for Entrepreneurship and Change , 1986 .
[21] David Carson,et al. In Pursuit of Entrepreneurial Marketing Management Competencies , 1994 .
[22] C. Grönroos. Value‐driven relational marketing: From products to resources and competencies , 1997 .
[23] Gary Geissler,et al. Building customer relationships online: the Web site designers’ perspective , 2001 .
[24] R. Brown,et al. Managing the “S” curves of innovation , 1992 .
[25] C. Bartlett,et al. Changing the Role of Top Management: Beyond Structure to Processes , 1995 .
[26] F. Webster. The Changing Role of Marketing in the Corporation , 1992 .
[27] Sally Sieloff Magnan,et al. Research Design: Qualitative and Quantitative Approaches , 1997 .
[28] David Carson. Marketing and entrepreneurship in SMEs : an innovative approach , 1995 .
[29] Lorraine F. Harrington,et al. Electronic Commerce (Finally) Comes of Age , 1996 .
[30] Charles W. Hofer,et al. Researching Entrepreneurship , 1992 .