Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
暂无分享,去创建一个
[1] David J. Reibstein,et al. The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior , 1980 .
[2] O. Ahtola. Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective , 1985 .
[3] J. Russell,et al. An approach to environmental psychology , 1974 .
[4] J. Elashoff,et al. Multiple Regression in Behavioral Research. , 1975 .
[5] R. Zajonc,et al. Must All Affect Be Mediated By Cognition , 1985 .
[6] C. Osgood,et al. The Measurement of Meaning , 1958 .
[7] M. Holbrook. Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments , 1981 .
[8] Christopher P. Puto,et al. Informational and Transformational Advertising: the Differential Effects of Time , 1984 .
[9] R. Zajonc,et al. Affective and Cognitive Factors in Preferences , 1982 .
[10] R. Batra,et al. Affective Responses Mediating Acceptance of Advertising , 1986 .
[11] Richard J. Lutz,et al. Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences , 1983 .
[12] H. H. Kassarjian. Content Analysis in Consumer Research , 1977 .
[13] H. Theil. Principles of econometrics , 1971 .
[14] H. E. Krugman. THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENT , 1965 .
[15] Terence A. Shimp. Attitude toward the AD as a Mediator of Consumer Brand Choice , 1981 .
[16] John R. Hauser,et al. A Marketing Audit using a Conceptual Model of Consumer Behavior: Application and Evaluation , 1981 .
[17] J. Block,et al. Studies in the phenomenology of emotions. , 1957, Journal of abnormal psychology.
[18] Malcolm E. Turner,et al. The Regression Analysis of Causal Paths , 1959 .
[19] J. Rivera. A structural theory of the emotions , 1977 .
[20] R. Plutchik. Emotion, a psychoevolutionary synthesis , 1980 .
[21] P. Young,et al. Emotion and personality , 1963 .
[22] O. Holsti. Content Analysis for the Social Sciences and Humanities , 1969 .
[23] V. Nowlis. Research with the mood adjective checklist , 1965 .
[24] K. Pribram. THE BIOLOGY OF EMOTIONS AND OTHER FEELINGS , 1980 .
[25] J. Davitz. The language of emotion , 1969 .
[26] Jerry C. Olson,et al. Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? , 1981 .
[27] Gary A. Steiner,et al. A Model for Predictive Measurements of Advertising Effectiveness , 1961 .
[28] G. Haines,et al. The Theory of Buyer Behavior. , 1970 .
[29] T. Cook,et al. Quasi-experimentation: Design & analysis issues for field settings , 1979 .
[30] Y. Tsal. On the Relationship Between Cognitive and Affective Processes: A Critique of Zajonc and Markus , 1985 .
[31] P. Wright. The Cognitive Processes Mediating Acceptance of Advertising , 1973 .
[32] C. Osgood. Dimensionality of the semantic space for communication via facial expressions. , 1966, Scandinavian journal of psychology.
[33] A. Mehrabian. Basic Dimensions For A General Psychological Theory , 1980 .
[34] S. Tomkins. AFFECT AS AMPLIFICATION: SOME MODIFICATIONS IN THEORY , 1980 .
[35] S. Chaiken. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. , 1980 .
[36] William J. Havlena,et al. The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior , 1986 .
[37] M. Holbrook. More on Content Analysis in Consumer Research , 1977 .
[38] Scott B. MacKenzie,et al. The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations: , 1986 .
[39] R. Plutchik. The emotions: Facts, theories and a new model. , 1964 .
[40] K. Land. Principles of Path Analysis , 1969 .
[41] Donald R. Lehmann,et al. The Importance of Halo Effects in Multi-Attribute Attitude Models: , 1975 .
[42] R. Lazarus. Thoughts on the relations between emotion and cognition. , 1982 .
[43] J. Russell. A circumplex model of affect. , 1980 .
[44] Morris B. Holbrook,et al. Beyond Attitude Structure: Toward the Informational Determinants of Attitude: , 1978 .
[45] R. Lutz,et al. A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance , 1982 .
[46] E. Hirschman,et al. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun , 1982 .
[47] Jaak Panksepp,et al. Toward a general psychobiological theory of emotions , 1982, Behavioral and Brain Sciences.
[48] Terence A. Oliva,et al. Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games , 1984 .
[49] Gerald J. Gorn,et al. The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach: , 1982 .
[50] David A. Aaker,et al. Warmth in Advertising: Measurement, Impact, and Sequence Effects , 1986 .
[51] M. Holbrook,et al. A Dynamic Spatial Analysis of Changes in Aesthetic Responses , 1986 .
[52] C. W. Park,et al. Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation , 1986 .
[53] Ronald Paul Hill,et al. Measuring Emotional Responses to Advertising , 1986 .
[54] Donald R. Lehmann,et al. Form versus content in predicting Starch scores. , 1980 .
[55] O. D. Duncan,et al. Introduction to Structural Equation Models. , 1977 .
[56] A. Greenwald. 6 – Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1 , 1968 .
[57] Werner Kroeber-Riel,et al. Activation Research: Psychobiological Approaches in Consumer Research , 1979 .
[58] J. Cacioppo,et al. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .
[59] Craig A. Smith,et al. The structure of self-reports of emotional responses to film segments , 1982 .
[60] Joel Huber,et al. Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models , 1975 .
[61] R. Zajonc. Feeling and thinking : Preferences need no inferences , 1980 .
[62] William J. Havlena. The varieties of consumption experience , 1986 .
[63] Michael J. Ryan,et al. The Fishbein Extended Model and Consumer Behavior , 1975 .
[64] Michael Lane,et al. Introduction to structuralism , 1970 .
[65] J. Howard,et al. The impact of television , 1967 .
[66] E. Pedhazur. Multiple Regression in Behavioral Research: Explanation and Prediction , 1982 .
[67] William D. Wells,et al. EQ, Son of EQ, and the Reaction Profile , 1964 .
[68] E. Hirschman,et al. Hedonic Consumption: Emerging Concepts, Methods and Propositions , 1982 .