The PDMA Handbook of New Product Development

Partial table of contents: BEFORE YOU GET STARTED. New Products: What Separates the Winners from the Losers (R. Cooper). Seven Steps to Strategic New Product Development (B. Gill, et al.). Optimizing Product Development Through Pipeline Management (J. Harris & J. McKay). Implementing a Product Development Process (P. O'Connor). GETTING STARTED. Developing a Strategy and Plan for a New Product (D. Boike & J. Staley). Classification of Sources of New Product Ideas (R. Lonsdale, et al.). Product Architecture (D. Cutherell). DOING THE DEVELOPMENT. Assembled Product Development (R. Stoy). Service Development (C. Terrill & A. Middlebrooks). Accelerating New Product Development (R. Meltzer). FINISHING THE JOB. Launching a New Consumer Product (B. Ottum). Product Discontinuation (P. Katzfey). Process Ownership (K. Graziano). Metrics: A Practical Example (L. Beaumont). PDMA'S BEST PRACTICES RESEARCH. Best Practices (T. Hustad). Appendices. Index.

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