论文信息 - On the Predictive Power of Market Share Attraction Models

On the Predictive Power of Market Share Attraction Models

The authors test Naert and Weverbergh's empirical finding that attraction-type specifications are characterized by a predictive power greater than that of their nonrobust counterparts. The empirical results, obtained by use of data on the German cigarette market, do not support the conclusions of Naert and Weverbergh.

Peter S. H. Leeflang | Jan C. Reuyl | P. Leeflang | J. C. Reuyl

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