Technology Diffusion Through Social Networks: An Example of Technology Integrated Instruction

Many studies investigate IT integrated instruction adoption by discussing enablers and constraints. They suggest that school policies, infrastructures, and learning resources are critical for effectively implementing IT integrated instruction. However, few of the research explore the diffusion patterns of IT integrated instruction in educational organizations based on social network perspective. This study conducts a case study where an IT integrated instruction application is successfully diffused among teachers via social interactions. In this study, we seek answers of two research questions: (1) What kind of social networks are relevant to IT diffusion? And (2) How these social networks influence IT diffusion? Using social network analysis, this study examines the correlation between authority, consultation and affective networks and IT diffusion pattern. Our findings suggest that the authority, consultation, and affective networks are positively correlated to the IT diffusion. This study further illustrates and compares the characteristics of social networks and IT diffusion diagram. Our findings provide organizations a way to make good use of social networks for diffusing IT.