Relations Between Gratifications Sought and Obtained

This study investigated the relationship between gratifications sought (GS) from television news and gratifications obtained (GO) from network evening news programs Each GS correlated moderately to strongly with its corre sponding GO for the respondent's most-watched program. Correlations between each GS and noncorresponding GOs were generally much lower. In addition, the degree of dependence on a particular program was posi tively related to the strength of the GS versus GO relationship. The differ ences in the GS and GO factor structures appear attributable to medium and program content characteristics. The findings indicate considerable promise for a sought versus obtained conceptualization of uses and gratifi cations.

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