Privacy mechanisms supporting the building of trust in e-commerce

Consumer trust is crucial for the survival of Webbased businesses, since the lack of faith on Web merchants or stores can prevent the accomplishment of transactions. Techniques guaranteeing privacy in the management of customers’ data in Web stores can help building trust by giving users a feeling of control on the vendor’s handling of their personal information. This article analyzes the privacy concerns of Internet users and evaluates and proposes methods to handle privacy issues in Web stores that can help the development of trust in e-commerce.

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