Rapid Prototypes as Openers of an Innovation Block

Thepurposeofthisresearchwastofindoutwhatvaluerapidprototyping(RP)addstoinnovationand creativeactivity,whatchallengesitentails,andwhatsortofinnovationitisespeciallysuitedfor.The researchwasimplementedasaqualitativecasestudyoftencases.Accordingtothestudy,RPisan importantpartoftheinnovationprocessregardlessofitstinkeringreputation.Itopensupaninnovation block,addscreativity,engagespeople,andhelpstoestimatethepotentialofidea ́soriginalityand effectiveness.RPhasapositiveimpactonpeople’sworkenjoymentduetoitsplayfulandcommunal nature.Andanyonecanparticipate.Therefore, thecreativity isamatterofeverybody.Themain limitationoftheresearchwasexaminingRPasastaticeventinonephaseoftheinnovationprocess. Aspracticalvalue,thisarticleencouragesorganisationstoincreaseRPintheirinnovationactivities. KeywORDS Creativity, Fuzzy Front End Innovation, Innovation Block, Mock-Up Prototype, Prototyping, Rapid Prototyping, Value Innovation

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