Application of analytical hierarchy process to evaluate pressures to implement green supply chain management

Abstract Adoption of environmental management practices is essential in every industry to fulfill the requirement of environmental regulations and customer demands. Globally, developed and developing countries are revising their existing environmental policies to opt for ways to sustain the environment. In this regard, all countries have started to focus on implementing environmental practices like Green Supply Chain Management (GSCM) in all types of industries. Specifically for the case of India more importance has been given to industries which have a big role to play in the nation's economy. In India, mining and mineral industries like multi-national corporations (MNCs) and small & medium enterprises (SMEs) are important contributors to the nation's economy. Indian industries have initiated moves to adopt GSCM practices in their traditional activities due to added pollution from automobiles and also due to tough market competition for a green image, government regulations, pressures from non-governmental organizations (NGOs), customers' demands and media. Similar pressures have occurred in the mining and mineral industries to adopt GSCM concepts. It is practically hard to respond to all the pressures simultaneously and it is also difficult for managers to make decisions in this regard. This paper helps managers identify the primary pressure among available pressures for GSCM adoption. The objective of the study is to investigate the pressures for GSCM adoption and to rank the pressures based on experts' opinion through an Analytical Hierarchy Process (AHP) technique in the mining and mineral industry context.

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