MAS를 이용한 대규모 복합개발의 주변상권에 대한 파급효과 분석에 관한 연구

The purpose of this study is to estimate the impacts of several large-scale mixed-use developments on inner city, which form parts of the urban regeneration plan, in the sight of the level of market-share. By using MAS(Multi-agent System), it is possible to simulate the state of spatial market competition whose structure is based on modified Huff's model. According to the results of this study, two simultaneous developments make more inroads into surrounding markets compared with each individual developments. In addition, the trading areas of two development sites for pedestrians do not mutually influence, while those for cars and public transportation are merged. Moreover, the impact is more apparent in other commercial area like neighborhood markets than planned general commercial zone. These outcomes imply that it is necessary to consider adequate volume of commercial facilities and distance to relieve the sales decrease of existing markets.