An exploratory study of moral intensity regarding software piracy of students in Thailand

In the business environment that is becoming increasingly global and digital, the need for proper safeguards for protecting digital assets is increasingly becoming critical. Specifically, software piracy is becoming economically devastating to companies that develop and market software. Some researchers have argued that the level of moral intensity regarding software piracy of individuals may be related to the extent of actual software piracy behaviour. In order to empirically study this relationship, it is important to understand the concept of moral intensity towards software piracy. In this research, we study the concept in an international setting, a university in Thailand. We report the relationship between moral intensity and some important demographic variables and also explore the relationship between moral intensity of individuals and the perceived moral intensity of their community, the students, employees, and faculty. The results have implications for developing and implementing appropriate policies to reduce software piracy.