论文信息 - A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972

A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972

A content analysis on the portrayal of women in print advertisements is reported. A comparison with 1970 and 1972 studies suggests that advertisements have not kept up with the times in portraying women in the wide variety of roles they play in today's world.

Ahmed Belkaoui | A. Belkaoui | Janice M. Belkaoui | J. M. Belkaoui

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