WEBQUAL TM REVISITED: PREDICTING THE INTENT TO REUSE A WEB SITE

This paper extends previous research on WebQual TM , a measure of web site quality, to uncover higher-level factors that influence a web consumer’s intention to reuse a web site by utilizing a second-order approach. An initial model was developed with 335 subjects and confirmed using an additional 311 participants. Usefulness, Response Time, Trust, Ease of use, and Entertainment were identified to be major higher order factors indicating WebQual TM . Results from a confirmatory factor analysis using LISREL and a multiple regression analysis indicate that Usefulness, Entertainment, and Response time are the most important factors predicting reuse, Ease of use and Trust are less important.

[1]  Eleanor T. Loiacono-Mello,et al.  WEBQUAL TM REVISITED: PREDICTING THE INTENT TO REUSE A WEB SITE , 2002 .

[2]  S. Reddy,et al.  Hierarchical Models of Attitude. , 1985, Multivariate behavioral research.

[3]  P. Bentler,et al.  Comparative fit indexes in structural models. , 1990, Psychological bulletin.

[4]  J. H. Steiger.  Structural Model Evaluation and Modification: An Interval Estimation Approach. , 1990, Multivariate behavioral research.

[5]  I. Ajzen,et al.  Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .

[6]  R. P. McDonald,et al.  Structural Equations with Latent Variables , 1989 .

[7]  John Eighmey.  Profiling user responses to commercial web sites , 1997 .

[8]  Richard P. Bagozzi,et al.  Attitude organization and the attitude-behavior relation: A reply to Dillon and Kumar. , 1985 .

[9]  Robert H. Ducoffe.  How Consumers Assess the Value of Advertising , 1995 .

[10]  Hettie A. Richardson,et al.  The Impact of High Involvement Work Processes on Organizational Effectiveness , 1999 .

[11]  P. Bentler,et al.  Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives , 1999 .

[12]  P. Bentler,et al.  Significance Tests and Goodness of Fit in the Analysis of Covariance Structures , 1980 .

[13]  Richard P. Bagozzi,et al.  Attitude organization and the attitude–behavior relationship. , 1979 .

[14]  David A. Aaker,et al.  Measuring audience perceptions of commercials and relating them to ad impact. , 1990 .

[15]  Charles D. Barrett.  Understanding Attitudes and Predicting Social Behavior , 1980 .