New Trends in Opinion Mining Technologies in the Industry

Internet is now a vehicle to express opinions and share information to a global community. The Web 2.0 phenomenon made the Web social, initiating an explosion in the number of users of the Web and in the information available. In this new scenario, collaboration with customers has emerged through habitual use of Web 2.0, by both companies and clients alike. As a consequence of the endless opportunities of social web, customers today have powerful tools to express their opinions and influence in business systems. Armed with new tools and dissatisfied with available choices, consumers want to interact with firms.