Hybrid recommendation algorithm of cross-border e-commerce items based on artificial intelligence and multiview collaborative fusion

E-commerce platforms apply recommendation technology to a wide variety of commercial websites to help users quickly find the product they need from a large number of products. At present, recommendation systems have been widely used in large-scale e-commerce websites, and most e-commerce shopping websites attract customers through the image information of goods. In this paper, the research status of content-based image retrieval algorithms is analysed, and how to use image content information to recommend goods is studied. A hierarchical commodity classification and retrieval system are designed. A class decision layer is used to determine the category of commodity images and then precisely retrieve the corresponding category of commodity image features. The corresponding relationship between different commodity visual features is used to recommend commodities, and a matching recommendation algorithm for commodities is proposed. Experiments show that the proposed image content-based recommendation method can coordinate with features, and its recommendation results have high accuracy in practical applications.