User Interface Modifications in Established Product Configurators

The evaluation of the gathered data in the Configurator Database, the biggest collection of web-based product configurators, shows dynamic patterns of growth and decline in product configurator offerings in the last years. While customizable products of all product groups and industries disappear from the market and others are newly added, there are quite a number of established customizable product offerings. This paper researches how the product configurator user interfaces of these successful products undergo modifications when compared over time.