Method and apparatus for adjusting display image

The disclosure relates to a method and apparatus for adjusting a display image. The method comprises: monitoring a distance between a user located in front of a display screen and the display screen; and when it is monitored that the distance between the user and the display screen is less than a preset threshold value, determining the adjusted size of an image on the display screen according to the distance, or according to a user preset parameter; and displaying the image the display screen in accordance with the adjusted size. The method and apparatus can adjust the displayed image size adaptively according to a change in the viewing distance of the user, and improve watching experience while avoiding the visual fatigue of the user and protecting the user vision.