The Research on the Trust Mechanism of Business to Business E-commerce

With the development of economy, e-commerce has become an important applied domain in globalization of economy and information because of its brand-new efficiency swiftness, convenience and the theory of Enterprise management, management means management environment, which is base on the totally new idea, methods and environment of operation. But it brings about the problem of trust, which becomes the key factor of hindering the development of e-commerce. The paper first analyses the characteristics and the influence factors of trust between e-commerce enterprises, and then analyses the relationship of mutual trust in enterprises by game theory, and finally puts forward the trust mechanism in business to business e-commerce. This is meaningful for the research on trust mechanism.