It's about Understanding Each Other's Culture - Improving the Outcomes of Mobile Learning by Avoiding Culture Conflicts

Mobile learning enables learners to integrate learning activities into daily routines. Information systems research emphasizes that technology-mediated learning (TML) has to be adapted to cultural differences. Integrating a mobile learning application into a new context can cause conflicts as values embedded in the mobile learning application can conflict with values of the context in which it is introduced. With this paper, we propose a theory-driven design approach to avoid culture conflicts in mobile learning. Based on the implementation of a mobile learning application in Chinese vocational schools, we derive requirements from IT-culture conflict theory as well as practice, which are addressed with design elements and implemented in the application. Our results show that cultural adaptation leads to improved cognitive learning outcomes. As a practical contribution, we provide guidance on how to overcome culture conflicts; as a theoretical contribution, we contribute to the exploration of culture in the usage of TML.

[1]  Jianling Li,et al.  Potential Users' Perspectives on Managed Lanes: Insights From a Focus Group Study , 2007 .

[2]  Sven Laumer,et al.  Blended Learning Success: Cultural and Learning Style Impacts , 2015, Wirtschaftsinformatik.

[3]  Robert P. Bostrom,et al.  An Investigation of the Appropriation of Technology-Mediated Training Methods Incorporating Enactive and Collaborative Learning , 2013, Inf. Syst. Res..

[4]  Li Sha,et al.  Understanding mobile learning from the perspective of self-regulated learning , 2012, J. Comput. Assist. Learn..

[5]  Detmar W. Straub,et al.  The Effect of Culture on IT Diffusion: E-Mail and FAX in Japan and the U.S , 1994, Inf. Syst. Res..

[6]  A. Mohr,et al.  Cultural Determinants of Learning Style Preferences , 2010 .

[7]  Jesse Fox,et al.  Assessing the effects of gamification in the classroom: A longitudinal study on intrinsic motivation, social comparison, satisfaction, effort, and academic performance , 2015, Comput. Educ..

[8]  Gwendolyn L. Kolfschoten,et al.  A Design Approach for Collaboration Processes: A Multimethod Design Science Study in Collaboration Engineering , 2009, J. Manag. Inf. Syst..

[9]  Robert P. Bostrom,et al.  Do I matter?: the impact of individual differences on training process , 2010, SIGMIS-CPR '10.

[10]  Sankaran Manikutty,et al.  Does culture influence learning styles in higher education , 2007 .

[11]  Shirley Gregor,et al.  The Nature of Theory in Information Systems , 2006, MIS Q..

[12]  Shirley Gregor,et al.  The Anatomy of a Design Theory , 2007, J. Assoc. Inf. Syst..

[13]  D. Diamantini,et al.  From E-learning to Mobile Learning: New Opportunities , 2009 .

[14]  Robert O. Briggs,et al.  An Empirical Field Study of the Yield Shift Theory of Satisfaction , 2014, 2014 47th Hawaii International Conference on System Sciences.

[15]  Olusola O. Adesope,et al.  Learning With Concept and Knowledge Maps: A Meta-Analysis , 2006 .

[16]  Jinwoo Kim,et al.  Measurement development for cultural characteristics of mobile Internet users at the individual level , 2010, Comput. Hum. Behav..

[17]  Sebastian Lins,et al.  Gamifying Information Systems - a synthesis of Gamification mechanics and Dynamics , 2014, ECIS.

[18]  John Traxler,et al.  Learning in a Mobile Age , 2009, Int. J. Mob. Blended Learn..

[19]  RauPei-Luen Patrick,et al.  Using mobile communication technology in high school education , 2008 .

[20]  Giacomo Mauro DAriano The Handbook for Focus Group Research. , 1994 .

[21]  Aaron Marcus,et al.  Globalization, Localization, and Cross-Cultural User-Interface Design , 2012 .

[22]  Christa Womser-Hacker,et al.  Defining Culture-Bound User Characteristics as a Starting-Point for the Design of Adaptive Learning Systems , 2003, J. Univers. Comput. Sci..

[23]  Agnes Kukulska-Hulme,et al.  Mobile learning: a handbook for educators and trainers , 2005 .

[24]  Clemens Bechter,et al.  Cultural Features of e-Learning , 2010 .

[25]  Cheng Li,et al.  Rediscovering Urban Subcultures: The Contrast Between Shanghai and Beijing , 1996, The China Journal.

[26]  G. Hofstede,et al.  Culture′s Consequences: International Differences in Work-Related Values , 1980 .

[27]  Jan Marco Leimeister,et al.  On the Importance of National Culture for the Design of Information Systems , 2012, Business & Information Systems Engineering.

[28]  Dorothy E. Leidner,et al.  Research Commentary: Technology-Mediated Learning - A Call for Greater Depth and Breadth of Research , 2001, Inf. Syst. Res..

[29]  Dorothy E. Leidner,et al.  Review: A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict , 2006, MIS Q..

[30]  Mark Srite,et al.  Information technology and culture: Identifying fragmentary and holistic perspectives of culture , 2005, Inf. Organ..

[31]  S. G. Redding,et al.  The Role of “Face” in the Organizational Perceptions of Chinese Managers , 1983 .

[32]  Sanghoon Park,et al.  Virtual Avatar as an Emotional Scaffolding Strategy to Promote Interest in Online Learning Environment , 2016 .

[33]  Robert O. Briggs,et al.  On theory-driven design and deployment of collaboration systems , 2006, Int. J. Hum. Comput. Stud..

[34]  Elena Karahanna,et al.  Levels of Culture and Individual Behavior : An Integrative Perspective , 2015 .

[35]  Rose Mary Wentling,et al.  The Relationship between National Culture and the Usability of an E-learning System , 2004 .

[36]  Janet Smithson,et al.  Using and analysing focus groups: Limitations and possibilities , 2000 .

[37]  Andreas Janson,et al.  How Cultural Values Influence the Appropria-tion of Technology-Mediated Learning , 2016, ECIS.

[38]  Alan R. Hevner,et al.  POSITIONING AND PRESENTING DESIGN SCIENCE RESEARCH FOR MAXIMUM IMPACT 1 , 2013 .

[39]  Emmanuel G. Blanchard,et al.  Making Intelligent Tutoring Systems Culturally Aware: The Use of Hofstede's Cultural Dimensions , 2005, IC-AI.

[40]  Mark Schar,et al.  Utilizing Concept Maps to Improve Engineering Course Curriculum in Teaching Mechanics , 2014 .

[41]  E. W. Gould,et al.  Crosscurrents: cultural dimensions and global Web user-interface design , 2000, INTR.

[42]  Helmut Krcmar,et al.  Towards a Research Method for Theory-driven Design Research , 2009, Wirtschaftsinformatik.

[43]  Aaron Marcus,et al.  Globalization, Localization, and Cross-Cultural User-Interface Design , 2012 .

[44]  Khadijeh Izadi Zamanabadi,et al.  HOFSTEDE'S CULTURAL DIMENSIONS AND HSE CULTURE BEHAVIOR , 2013 .

[45]  Lingbiao Gao,et al.  Cultural context of school science teaching and learning in the People's Republic of China , 1998 .

[46]  Theresa Schmiedel,et al.  Reviewing the Role of Culture in Strategic Information Systems Research: A Call for Prescriptive Theorizing on Culture Management , 2016, Commun. Assoc. Inf. Syst..

[47]  Katharina Reinecke,et al.  Knowing What a User Likes: A Design Science Approach to Interfaces that Automatically Adapt to Culture , 2013, MIS Q..

[48]  Luis de Marcos,et al.  Gamifying learning experiences: Practical implications and outcomes , 2013, Comput. Educ..

[49]  Samir Chatterjee,et al.  A Design Science Research Methodology for Information Systems Research , 2008 .

[50]  Dianne Cyr,et al.  Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty , 2008, J. Manag. Inf. Syst..

[51]  Mark Srite,et al.  The Role of Espoused National Cultural Values in Technology Acceptance , 2006, MIS Q..

[52]  Hilary Hollingsworth Cultural differences in teaching and learning , 2013 .

[53]  Ozgur Turetken,et al.  The impact of cultural differences on smartphone adoption by organizations , 2013, Third International Conference on Innovative Computing Technology (INTECH 2013).

[54]  Bettina Fischer,et al.  Evaluation of a Western training concept for futher education in China , 2007 .

[55]  S. Green,et al.  The effects of three social decision schemes on decision group process , 1980 .

[56]  Gordon W. Cheung,et al.  Subcultures in Greater China: A Comparison of Managerial Values in the People's Republic of China, Hong Kong, and Taiwan , 1999 .

[57]  KarahannaElena,et al.  The role of espoused national cultural values in technology acceptance , 2006 .

[58]  Fatemeh Zahedi,et al.  Individuals' Internet Security Perceptions and Behaviors: Polycontextual Contrasts Between the United States and China , 2016, MIS Q..

[59]  Andreas Janson,et al.  When in Rome, do as the Romans do - Overcoming Culture Conflicts in Mobile Learning , 2015, ICIS.

[60]  Judith Seipold Mobile Learning: Structures, Concepts and Practices of the British and German Mobile Learning Discussion from a Media Education Perspective , 2014 .

[61]  Jing Lin,et al.  ACADEMIC PRESSURE AND IMPACT ON STUDENTS' DEVELOPMENT IN CHINA , 1995 .

[62]  Edgar H. Schein,et al.  Coming to a new awareness of organizational culture , 1984 .

[63]  Dorothy E. Leidner,et al.  Digitally enabling social networks: resolving IT–culture conflict , 2013, Inf. Syst. J..

[64]  E. Salas,et al.  Application of cognitive, skill-based, and affective theories of learning outcomes to new methods of training evaluation. , 1993 .

[65]  Panagiotis Zervas,et al.  Context-aware adaptive and personalized mobile learning delivery supported by UoLmP , 2014, J. King Saud Univ. Comput. Inf. Sci..

[66]  Olga De Troyer,et al.  Cross-Cultural Understanding of Content and Interface in the Context of E-Learning Systems , 2007, HCI.

[67]  Ping Li,et al.  Theoretical Implications of the , 1992 .

[68]  Uzoamaka P. Anakwe,et al.  DISTANCE LEARNING AND CULTURAL DIVERSITY: POTENTIAL USERS' PERSPECTIVE , 1999 .

[69]  Omar El Sawy,et al.  Building an Information System Design Theory for Vigilant EIS , 1992, Inf. Syst. Res..

[70]  Marguerite Koole,et al.  A Model for Framing Mobile Learning , 2009 .

[71]  Anne P. Massey,et al.  Cultural differences in the online behavior of consumers , 2002, CACM.

[72]  David Ma,et al.  Sub-Cultural Differences in Information Ethics across China: Focus On Chinese Management Generation Gaps , 2009, J. Assoc. Inf. Syst..

[73]  Katharina Reinecke,et al.  Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces , 2011, TCHI.

[74]  Daniel Ang,et al.  Cultural Issues in the Design of Technology-Enhanced Learning Systems , 1999, Br. J. Educ. Technol..

[75]  Pei-Luen Patrick Rau,et al.  Using mobile communication technology in high school education: Motivation, pressure, and learning performance , 2008, Comput. Educ..