Strategic account management: customer value creation through customer alignment
暂无分享,去创建一个
[1] H. J. Frank. About the authors , 2021, Gov. Inf. Q..
[2] A. Heene,et al. Strategic implications of a competence-based management approach to account management , 2005 .
[3] T. Millman,et al. The global account manager as political entrepreneur , 2003 .
[4] Christian Homburg,et al. Intraorganizational determinants of key account management effectiveness , 2003 .
[5] Christian Homburg,et al. A Configurational Perspective on Key Account Management , 2002 .
[6] Atul Parvatiyar,et al. Evolving Relationship Marketing into a Discipline , 2002 .
[7] D. Gosselin. Strategisch account management: account management vanuit een strategisch perspectief , 2002 .
[8] J. Barney. Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view , 2001 .
[9] F. Reichheld. Lead for loyalty. , 2001, Harvard business review.
[10] Omar N. Toulan,et al. Global Account Management in Multinational Corporations: Theory and Evidence , 2001 .
[11] L. Donaldson. The Contingency Theory of Organizations , 2001 .
[12] Tjan Ak,et al. Finally, a way to put your Internet portfolio in order. , 2001 .
[13] Christian Homburg,et al. Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure , 2000 .
[14] Kevin Lane Keller,et al. A Framework for Marketing Management , 2000 .
[15] A. Heene,et al. A competence-based analysis of account management: implications for a customer-focused organization , 2000 .
[16] Malcolm McDonald,et al. Key account management: Theory, practice and challenges , 1997 .
[17] David Besanko,et al. Economics of Strategy , 1995 .
[18] Kevin Wilson,et al. From key account selling to key account management , 1995 .
[19] S. Hunt,et al. The Commitment-Trust Theory of Relationship Marketing , 1994 .
[20] Charles C. Snow,et al. Fit, failure, and the hall of fame : how companies succeed or fail , 1994 .
[21] V. Kasturi Rangan,et al. Beating the commodity magnet , 1992 .
[22] F. Dwyer,et al. Developing Buyer-Seller Relationships , 1987 .
[23] W. Dugger. The Economic Institutions of Capitalism , 1987 .
[24] O. Williamson,et al. The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting. , 1986, American Political Science Review.
[25] Thomas V. Bonoma,et al. The Marketing Edge: Making Strategies Work , 1985 .
[26] Lawrence R. Jauch,et al. Toward an Integrated Theory Of Strategy , 1981 .