The digital authentication security technology is widely used in the current brand cosmetics as key anti-counterfeiting technology, yet this technology is prone to "false security", "hard security" and "non-security" phenomena. This paper researches the current cosmetics brand distribution channels and sales methods also analyses the cosmetics brands' demand for RFID technology anti-counterfeiting security system, then proposes a security system based on RFID technology for brand cosmetics. The system is based on a typical distributed RFID tracking and tracing system which is the most widely used system-EPC system. This security system based on RFID technology for brand cosmetics in the paper is a visual information management system for luxury cosmetics brand. It can determine the source of the product timely and effectively, track and trace products' logistics information and prevent fake goods and gray goods getting into the normal supply chain channels.