The surprising potency of implicit egotism: A reply to Simonsohn.

This article addresses Simonsohn's (2011) critique of field studies of implicit egotism. We argue that Simonsohn provides no compelling theoretical reason to believe that implicit egotism should be valid only in the laboratory. In addition, we argue that a careful analysis of most of Simonsohn's studies of implicit egotism shows that they provide little or no power to reveal real effects of implicit egotism. We conclude that it is more constructive to try to identify theoretically derived moderators of implicit egotism than to try to document that it is always spurious in the field.

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