Web of Hate: a Fantasy Theme Analysis of the Rhetorical Vision of Hate Groups Online

The development and growth of the Internet and World Wide Web have provided a new and persuasive medium for business, education, and social interaction. Examination of hate group Web sites reveal world views that cast organizations' aims in mainstream and traditionally American terms. This article uses Ernest Bormann's fantasy theme analysis to examine hate group Web sites as a means to understand the world views expressed and the resulting potential for persuasion.