Cooperative Strategy: Competing Successfully Through Strategic Alliances
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What is a Strategic Alliance? The Era of Strategic Alliances. Interfirm Cooperation: Theoretical Contributions. The Main Types of Alliance. International Expansion Joint Ventures. Vertical Partnerships. Cross--Industry Agreements. Shared--Supply Alliances. Quasi--Concentration Alliances. Complementary Alliances. Conclusion: Anticipating the Evolutions and Outcomes of Strategic Alliances. Bibliography. Index.