China's Creative Imperative: How Creativity is Transforming Society and Business in China

Foreword (Shelly Lazarus, Chairman and CEO, Ogilvy and Mather Worldwide). Preface. Acknowledgments. 1. Genesis. 2. A Short Cultural History of China: The glorious, inventive tradition. 3. Republic, Revolution, Reform: How 20th-century political change influenced Chinese creativity. 4. From Pianos to Postmodern Punk: The ferment in contemporary music in China. 5. Million-Dollar Dreams: The art market takes off. 6. Showbiz and Shooting Stars: Finding an outlet for creative talent on or behind the screen. 7. Designed for Success: Products and fashion embrace creativity and set cash registers ringing. 8. Stimulant of the Masses: The creative phenomenon that is sweeping the nation. 9. Revelation: The Business Imperative: Busting some common myths about Chinese creativity. Index.