Virtual Ba and Presence in Facilitating Learning from Technology Mediated Organizational Information Flows

In this paper we present an overview to facilitating learning from technology mediated organizational information flow via high presence states that may lead to better engagement, quality of communication and processing of information. First, the concept of presence is introduced and some performance effects of high presence states are discussed. Second, key concepts of knowledge and a knowledge-based view of organizations are presented. Then a processual model of knowledge creation and sharing inside organization, the SECI-model, is discussed. Next, Virtual Ba, a mental state of sharing, discussing and communicating via communication technology inside organizations is introduced as a link to presence research. A technique called Psychological Customization is briefly presented to support adaptive information presentation and personalization to users of communication technology in organizations in order to facilitate learning from perceived information via high presence states. Examples of using Psychological Customization as part of Virtual Ba to create high presence are presented. Finally, some implications for future system designs and research are discussed.

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