Optimisation of product configuration in consideration of customer satisfaction and low carbon

Product configuration is one of the key technologies in the environment of mass customisation, and it has been emphasised and concerned by much research. However, previous studies mostly focus on the cost or the customer utility, but ignore the environmental concern which becomes an important design criterion due to the rising awareness of environmental protection. Moreover, various preferences of customers are also not considered. In this paper, we develop a new bi-objective optimisation model with simultaneous consideration of customer satisfaction and the environmental impact in product configuration. Two objectives of our model are the customer satisfaction index (CSI) and greenhouse gas (GHG) emissions of products. The CSI is presented for the evaluation of customer satisfaction and the GHG emission model is developed to assess the environmental impact of the product. Essential constraints, such as selection, cost and compatibility, are also considered in the model. In addition, a two-phase approach is proposed to solve the optimisation model. Finally, the effectiveness of the proposed method is demonstrated through a case study.

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