SOCIAL IMPACT MODELS OF OPINION DYNAMICS

We investigate models of opinion formation which are based on the social impact theory. The following approaches are discussed: (i) general mean field theory of social impact, (ii) a social impact model with learning, (iii) a model of a finite group with a strong leader, (iv) a social impact model with dynamically changing social temperature, (v) a model with individuals treated as active Brownian particles interacting via a communication field.