Factorial Analysis of the Correlation Between Competitive Strategy and Company’s Characteristics: The Case of Romanian Business Environment

The cutthroat market competition for gaining competitive advantage and, implicitly, extra profits often makes companies intervene in competition mechanisms by closing deals or initiating anticompetitive practices. In order to avoid falling under the incidence of competition law, companies should apply a competition strategy and a competition audit. Our paper sets as a general objective the analysis of how companies on the Romanian market know, understand, and apply the coordinates of a competition strategy. Specific objectives target the factorial analysis of the influencers of the business strategy of the considered companies. For the factorial analysis, we have performed nonparametric tests of the answers given by 425 managers of companies on the Romanian market to certain questions in the questionnaire, in order to assess the importance of specific factors (company size, experience in the market, etc.) on the tested aspects regarding the business and, respectively, competition strategy and the risk of getting involved in anticompetitive behaviors.