Service Oriented Architecture led producer centric Supply Chain: Learning in Indian context

Study on Supply Chain Management provides insights to the underlying philosophy of bringing together various agents for its sustenance. Dairy sector in India, despite being the largest milk procuring country in the world, faces enormous challenges in managing sustainable supply chains. One of the problems critical to dairy sector is to bind the dairy producers in the supply chain. In order to manage this complex task it is argued that effective supply chain with milk producer centric service orientation will be necessary. This paper develops a conceptual model and discusses various metrics based measurements to support this argument in Indian scenario.