A Two-step Approach to Construct and Validate an E-lifestyle Instrument

A review of the literature suggests that traditional lifestyle instruments may not be adequate and sufficient for explaining and forecasting customer needs and behaviors related to information and communication technology enabled services/ products. Accordingly, this study first constructed an e-lifestyle instrument culled from literature review and panel discussion, and then took a two-step approach with the intention of maximizing the content validity to validate the constructed e-lifestyle scale. The empirical results demonstrated a valid e-lifestyle instrument comprising 39 items under seven components, and implications for understanding consumer e-lifestyles are also derived. Keyword: e-lifestyle, e-lifestyle instrument, exploratory factor analysis

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