Hotel characteristics and location decisions in Kumasi Metropolis, Ghana

Abstract This study identified and assessed the differences in the extent to which location factors were considered by hotel owners based on certain characteristics of their hotels in the Kumasi Metropolis of Ghana. The behavioural thought on industrial location decisions was used as a framework to identify and assess hotel owners’ location decisions. Data on hotel location decisions were collected from 153 hotel owners in the Kumasi Metropolis and analysed with the chi-square test of independence. It was found that the extent to which location factors such as economic, neighbourhood characteristics, physical site characteristics, laws and regulations, socio-cultural and transport factors considered by hotel owners differed by hotel location, hotel category, ownership, age of hotel and the number of rooms in a hotel. Hotel location factors are considered differently based on hotel characteristics.

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