Why CEO's Don't Want to Hear about Nonwoods - or SHOULD THEY?

During the course of preparing the paper, however, we found that although there is growing interest in nonwood fibers, the pulp and paper industry as a whole is reluctant to embrace the use of nonwood fibers for a variety of reasons. Given this realization, we decided to address some of the key concerns expressed by the industry in relation to the potential use of nonwood plant fibers by North American pulp and paper mills.