Business Intelligence in the Music Industry Value Chain: Ensuring Sustainability in a Turbulent Business Environment

The arrival of the internet and the availability of music in digital formats have altered the landscape of the music industry. This paper examines the impact of the Internet on the music industry and argues that the adverse impact of technology disruption can be offset by the proper use of business intelligence technology throughout the value chain. A careful analysis of the value chain of music industry helps determine where and how Business Intelligence can be effectively implemented towards the best outcome. While there have been a number of studies about the implementation of BI in other industries such as finance, healthcare, and education, there has never been an insightful study of BI in the music industry. Scholars of business intelligence and music industry managers should benefit from this study as we explore yet another context for the application of BI technology and opportunities for adding value through Business Intelligence.

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