Top priority management concerns about new product development

Executive Overview This article describes the findings of three surveys that identify and investigate problems of managing technology in companies with advanced technology products. Twenty-four problems are ranked in order of importance by academics and practitioners from 17 countries. Several of the top-ranked problems are discussed and the implications for companies are considered. The findings of the study support a need to focus further academic research attention on the top-ranked problems. They also provide a starting point for executives concerned about these problems in their companies. Several actions are suggested for these executives.